June 7, 2023
Niels Kramer
In the world of marketing and branding, creating a strong brand identity is crucial for standing out in a crowded marketplace. One powerful framework that can help businesses shape their…
May 6, 2023Niels Kramer
Long ago, Pandora was gifted a mysterious box filled with hidden gifts by the gods. However, she was warned never to open it. As time passed, her curiosity grew until…
May 1, 2023Niels Kramer
In this article, we will share some key takeaways from the Edelman Trust Barometer 2023 report for purpose-driven marketing. It’s a pity that Israel isn’t among the 27 countries that have…
April 19, 2023Niels Kramer
Since this is our first article here, it will be an introduction to the topic of purpose-driven marketing. In future articles, I’ll dig a little deeper and provide tools and…
April 19, 2023Niels Kramer
Let’s start with an example I made up. A Story That Moved the World Once upon a time, in a small village, there lived a young girl named Maya. Every…
April 19, 2023Niels Kramer
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