February 25, 2024
keren
You’re not the Hero, you are the Guide! Story telling of course is crucial in marketing and even more so in purpose-driven marketing. (contact us for more info on purpose-driven…
August 26, 2023keren
Most marketing is complete garbage! There, I said it! As a marketer, it’s been eating at me for a long time that I’m sometimes asked to promote behaviour or products…
August 23, 2023keren
Companies have long engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Purpose-driven marketing is…
July 4, 2023keren
Hello! We are Human. Impact-Marketing Pioneers In the vast sea of brands, you can be the lighthouse. With Human, we blend advanced marketing strategies and services with a genuine passion…
June 7, 2023Niels Kramer
In the world of marketing and branding, creating a strong brand identity is crucial for standing out in a crowded marketplace. One powerful framework that can help businesses shape their…
May 6, 2023Niels Kramer
Long ago, Pandora was gifted a mysterious box filled with hidden gifts by the gods. However, she was warned never to open it. As time passed, her curiosity grew until…
May 1, 2023Niels Kramer
In this article, we will share some key takeaways from the Edelman Trust Barometer 2023 report for purpose-driven marketing. It’s a pity that Israel isn’t among the 27 countries that have…
April 19, 2023Niels Kramer
Since this is our first article here, it will be an introduction to the topic of purpose-driven marketing. In future articles, I’ll dig a little deeper and provide tools and…
April 19, 2023Niels Kramer
Let’s start with an example I made up. A Story That Moved the World Once upon a time, in a small village, there lived a young girl named Maya. Every…
April 19, 2023Niels Kramer
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