Story telling of course is crucial in marketing and even more so in purpose-driven marketing. (contact us for more info on purpose-driven marketing) 

It’s crucial in every aspect of our lives. 

Startup pitch, A job interview, A first date, A courtroom trial, An evening with friends, A bedtime story for children, A political campaign rally, A wedding ceremony, A press conference, A brainstorming session, A therapy session, A public speaking event, A memorial service, A sales pitch, A product launch event……………………………………….. 

Stories are our lives!  

The science behind storytelling. 

Research has consistently shown that our brains are hardwired to process and retain stories more effectively than isolated facts or data. This innate predisposition towards storytelling not only highlights its significance in human culture but also underscores its value in purpose-driven marketing. 

When you look at TED Talks, you’ll notice that the best ones are made up of 70% stories and 30% facts. Stories build trust, and trust is what you need for people to remember the facts.
 

Neuroscientist Uri Hasson conducted a study at Princeton University that demonstrated how stories synchronize the brains of the storyteller and the listener. This phenomenon, known as neural coupling, allows the listener to experience the story as if they were living it themselves. As a result, stories can create a powerful emotional connection that transcends mere information sharing.
Moreover, studies have revealed that stories engage multiple areas of the brain, including those responsible for processing emotions, sensory experiences, and social cognition. This engagement facilitates better memory retention and a deeper understanding of the content being presented.

For example, research conducted by cognitive psychologist Jerome Bruner suggests that people are 22 times more likely to remember information conveyed through a story than through facts alone. 

Here are 7 steps to a great story brand. 

This is actually a summary of a book I read a while ago about story telling of which I highly recommend.
The StoryBrand BrandScript is a framework developed by Donald Miller to create compelling brand stories.

Here are seven steps to develop a great brand story:  

1. Character: Identify your target customer as the hero of your brand story. Understand their desires, challenges, and how your brand can help them overcome those challenges.
    

1. Problem: Clearly define the problem or challenge that your customer is facing. This problem should be relatable and significant enough to capture their attention and make them want a solution.
    

1. Guide: Position your brand as the guide or mentor who can help the hero (your customer) overcome the problem. Communicate how your brand has the expertise, resources, or solutions to lead them towards success.
    

1. Plan: Present a clear plan or roadmap that outlines the steps your customer needs to take to solve their problem. Break it down into simple and actionable steps, emphasizing how your brand can assist them at each stage.
    

1. Call to Action: Provide a specific and compelling call to action that motivates your customer to engage with your brand. It could be signing up for a newsletter, making a purchase, or scheduling a consultation. Make it easy for them to take the next step.
    

1. Success: Paint a vivid picture of what success looks like for your customer when they engage with your brand. Show the positive outcomes, benefits, or transformations they can expect by choosing your brand as their guide.
    

1. Failure: Highlight the potential negative consequences or missed opportunities if your customer doesn’t take action or chooses a competitor. Create a sense of urgency and emphasize the importance of acting now. 

By following these seven steps, you can create a brand story that grabs your audience’s attention, resonates with their needs, and compels them to take action.  

Human helps companies who struggle to set themselves apart and create healthy growth by providing purpose-driven marketing solutions so that they re-discover their passion and become the brand their customers love. 

Talk to us if you’re getting excited  

The post A company without a story doesn’t exist! 7 steps to a successful Brand Story appeared first on human brands & marketing agency.

As a marketer, it’s been eating at me for a long time that I’m sometimes asked to promote behaviour or products that I know is not good for the world or the customer/client. I’ve come to realize that what I once thought to be a success is actually causing harm.

Now, you might be thinking, “Here comes another tree-hugging leftie who’s lost touch with reality.” And you might be right on the tree-hugging leftie part, but I don’t think I lost touch with reality. So, give me a chance here to explain how you can do good, set yourself apart from competitors, and make a higher profit while you’re at it.

In this article, we will explore a new wave of marketing which is called purpose-driven marketing (AKA impact marketing or conscious marketing), which is transforming the way businesses and consumers interact. This approach prioritizes the purpose behind a brand, making it a guiding light in the marketing process, and emphasizes the long-term impact on society and the environment.

We will discuss the importance of purpose, stakeholder integration, and how conscious marketing creates value by promoting culture and fostering positive change.

The Importance of Purpose:

Purpose-driven marketing is the belief that a brand’s purpose should be the guiding force behind its marketing efforts, acting as a lighthouse directing where and how to market.
It’s an amazing experience to feel how a purpose makes everything a lot easier, marketing included. Suddenly the road ahead is clear; you know what to do, what to say, and to whom. If your purpose is connected to your passion (which is most likely the case), you will find yourself working energized and with contagious joy.

By clearly defining their purpose, brands can attract like-minded customers who resonate with their message and story. This connection goes beyond mere transactional relationships, creating a strong bond between the brand and its customers. As most marketers know, customer loyalty and low churn rates are the strongest drivers of increased revenue there are.

A purpose-driven approach enables businesses to focus on long-term goals, rather than short-term gains. This is in stark contrast to traditional marketing, which often encourages overconsumption and causes pollution, disease and mental disorders. Impact marketing is about promoting a culture of sustainability, social responsibility, and creating value through innovation.

Marketers can be Healers!

Marketers should see themselves as healers. Think about what drives customers and how your brand can help them, on a social, environmental, physical, and spiritual level. Really help…not sell!

For example: a restaurant encouraging customers to personally deliver meals to the elderly in need in the neighbourhood. Or a shampoo brand that organizes annual hair donations to make wigs for cancer patients.

Stakeholder Integration:
In conscious purpose-driven marketing activities, businesses go beyond considering only their customers and shareholders. They prioritize the well-being and interests of all stakeholders, including employees, suppliers, communities, the environment, and the planet. Conscious leadership is key to achieving this integration, as it involves making ethical decisions that reflect the brand’s purpose and values.

By treating all stakeholders with respect and fairness, brands can cultivate loyalty, trust, and long-lasting relationships. Employee empowerment, for instance, can lead to increased job satisfaction and productivity. Suppliers who share the brand’s values and are treated as partners will be more likely to deliver high-quality products and services. Clients, on the other hand, will appreciate the brand’s dedication to social and environmental responsibility, which often results in higher customer retention rates and customers who are willing to pay a premium.

Suddenly, you’re not stuck anymore in the vicious circle of price competition! Also, word-of-mouth marketing will become a significant marketing driver, which is, of course, a lot cheaper than paid advertising.

I believe that every company can be purposeful and can have a positive impact on its surrounding.

So take your marketing budget and create a real impact!

Remember that we’re here to help guide you on this journey toward making a meaningful impact while staying competitive and profitable.

Reach out, and let’s create a better future together.

Human helps companies who struggle to set themselves apart or create healthy growth by providing purpose-driven marketing solutions so that they re-discover their passion and become the brand their customers love.
Talk to us if you’re getting excited

The post How Purpose – driven Marketing Transforms Business and Society appeared first on human brands & marketing agency.

Purpose-driven marketing is all about value innovation.
And providing real value is the cornerstone of business and marketing success.
Instead of focusing on beating the competition and bleeding out over price wars (Red Ocean) you focus on making the competition irrelevant by creating more value for buyers and stakeholders. (Blue Ocean)

We propose a more conscious approach to marketing and business. Here are a few things you can do to see where and for whom you need to add more value. 

1. Make a list of all your stakeholders (Customers, Employees, Suppliers, Investors, Community, Environment etc….)
2. Ask the following questions for each of your stakeholders

• Which elements of your product or service in your industry takes for granted should be eliminated? 
• Which elements of your product or service should be reduced well below the industry’s standard?
• Which elements of your product or service should be raised well above the industry’s standard?
• Which elements of your product or service should be created that the industry has never offered?

You can look at innovative companies with complementary products for inspiration.

… imagine a movie theatre with a babysitting service, or a movie hall with a bar where you can order a beer and some snacks while watching the movie.

… A hotel run be teenagers at risk in order to give them work experience.

… A “rent a jeans” or subscription model for fashion stores, or maybe install a catwalk and make every customer a fashion model or add a free repair service for clothes bought in your store.
… A taxi service with comedians, local guides, or social workers as drivers.

Defining a clear purpose for your company is incredibly important.
A clear purpose in life and business is to get you excited, motivated and passionate. It’s like a lighthouse and will not only show you the way but also attract clients who resonate with your purpose. And your passion is contagious (not kidding – scientifically proven) There is no stopping a passionate brand.

Human helps companies who struggle to set themselves apart and create healthy growth by providing purpose-driven marketing solutions so that they re-discover their passion and become the brand their customers love.

Talk to us if you’re getting excited  

The post The only way to beat the competition is to stop trying to beat the competition appeared first on human brands & marketing agency.

In the vast sea of brands, you can be the lighthouse. With Human, we blend advanced marketing strategies and services with a genuine passion for positive change. Unleash your brand’s potential and
embrace marketing that matters. 

Stand out, influence, and reshape the future with Human. 

In the next articles we will explain everything you need to know about Impact and Purpose-driven Marketing. You will learn how your brand can first be successful and make a positive social or environmental impact at the same time. 

Human helps companies who struggle to set themselves apart and create healthy growth by providing purpose-driven marketing solutions so that they re-discover their passion and become the brand their customers love.

Talk to us if you’re getting excited

The post human marketing agency – Impact-Marketing Pioneers appeared first on human brands & marketing agency.

It’s hard to choose 1 specific archetype for your brand. Just like people, brands are far more complex than Carl thought at the time, but it gives us direction in building a clear and powerful brand identity. Connect this to a brand purpose and a great story, and you’ll be unstoppable!

The Innocent:
The Innocent archetype represents purity, simplicity, and optimism. Brands embodying this archetype often focus on safety, nostalgia, and genuine experiences. To use this archetype in branding, emphasize honesty, transparency, and create a sense of security for your customers.

The Everyman:
The Everyman archetype is relatable, down-to-earth, and focuses on belonging. Brands that embody this archetype aim to make customers feel comfortable, understood, and part of a community. Showcase the ordinary and emphasize inclusivity to appeal to a wide audience.

The Hero:
The Hero archetype represents strength, courage, and the desire to overcome obstacles. Brands embodying this archetype often motivate customers to become the best version of themselves. Highlight challenges your customers face and demonstrate how your brand can empower them to overcome those challenges.

The Caregiver:
The Caregiver archetype is nurturing, compassionate, and selfless. Brands embodying this archetype often focus on customer support, trust, and making a positive impact. Show empathy, demonstrate social responsibility, and provide exceptional customer service to align with this archetype.

The Explorer:
The Explorer archetype embodies freedom, adventure, and a thirst for new experiences. Brands embodying this archetype inspire customers to step out of their comfort zone and explore the unknown. Use imagery and messaging that evoke curiosity, discovery, and a sense of wanderlust.

The Rebel:
The Rebel archetype represents nonconformity, revolution, and challenging the status quo. Brands embodying this archetype aim to disrupt industries, challenge norms, and offer unconventional solutions. Embrace edgy and bold visuals, and create a sense of rebellion against established norms.

The Lover:
The Lover archetype represents passion, sensuality, and emotional connections. Brands embodying this archetype focus on creating intimate relationships with their customers. Use visuals and language that evoke emotions, promote intimacy, and emphasize the sensory aspects of your products or services.

The Creator:
The Creator archetype represents imagination, innovation, and self-expression. Brands embodying this archetype often strive for originality, creativity, and pushing boundaries. Showcase your unique approach, highlight your creative process, and emphasize how your brand brings ideas to life.

The Jester:
The Jester archetype is playful, humorous, and lighthearted. Brands embodying this archetype aim to entertain, bring joy, and create memorable experiences. Use humor, clever wordplay, and vibrant visuals to engage with your audience and leave a lasting impression.

The Sage:
The Sage archetype embodies wisdom, knowledge, and intellectual pursuits. Brands embodying this archetype aim to educate, inform, and provide expert advice. Showcase your expertise, share valuable insights, and position your brand as a trusted source of information.

The Magician:
The Magician archetype represents transformation, spirituality, and mystique. Brands embodying this archetype offer transformative experiences, promising customers a change in their lives. Use storytelling, symbolism, and mysticism to create an aura of enchantment and intrigue.

The Ruler:
The Ruler archetype represents leadership, authority, and control. Brands embodying this archetype aim to provide structure, guidance, and establish a sense of order. Demonstrate reliability, showcase success.

Like I said… It’s hard to choose 1 specific archetype. You can choose a primary and secondary archetype if that gives you more space to express your brand.

Human helps companies who struggle to set themselves apart and create healthy growth by providing purpose-driven marketing solutions so that they re-discover their passion and become the brand their customers love.

Talk to us if you’re getting excited

The post Carl Jung’s 12 Archetypes for a strong Brand Identity appeared first on human brands & marketing agency.

When Pandora finally opened the box, she unwittingly unleashed illnesses and hardships that spread worldwide. Frightened by the consequences of her actions, she quickly tried to close the box. In her haste, she trapped Hope inside, leaving it concealed and waiting for the right time to offer solace to those facing life’s challenges.

It’s a bit like somebody opened up Pandora’s box and left Hope inside. I guess that after the Hope for peace was killed, periodic mini wars, covid 19 that spiked stress and mental illness, changed our perspective on life and values for better and worse, Climate Change, Growing inequality, Political scandals, Social media’s bad influence and the upheaval about how data is being used to manipulate us and now turmoil around this legislative overhaul they are trying to push down our throats and polarizing the entire Israeli society on the one hand but on the other uniting 2 fronts that were divided before. Will it ever stop!?!

Let’s remember that Hope is still left in the box

So, let’s remember that the only thing that was left in the box is Hope. And Hope is exactly what we need to put all these evils back in the box and build a better world.

Many of us feel numb, fearful of the future, and overall feel that life isn’t as fun anymore as it once was. Before Covid, we had many friends, but it taught us who our true friends are. And today, we are looking for more meaningful relationships. The great resignation showed us that our careers don’t have to be linear but can also make U-turns, and it became more about self-actualization than about making a career.

I also see that more and more people are focusing on doing good instead of less bad. A good example is VCs’ growing interest in climate tech and the number of startups in this field. Our last government allocated a good amount of money and legislation to promote this trend; the same goes for the US.

In my article about how we trust brands more than governments, I summarized an Edelman trust report showing consumers expect brands to take a strand. Act on climate change and inequality, fight against fake news, human rights, gender equality, etc.

Behavioral Science shows that In situations of uncertainty, we look to the actions of others to help guide our decisions. This is known as social proof. When we see others acting a certain way, whether good or bad, we copy their behaviors; we rationalize that they must be correct.

This is where brands can step in and fill the enormous void the government left over the years and, in some cases, created. 

Brands can potentially make a significant positive impact in the world by recognizing and capitalizing on consumers’ evolving expectations.

As people increasingly look to companies to fill leadership and influence gaps left by government and institutions, brands can seize this opportunity to foster Hope and drive positive change. Brands can serve as supportive partners for individuals striving to improve their lives and the world around them. By promoting Hope for a better future and aligning with people’s aspirations, brands can make a lasting impact on their success and the communities they serve.

The post Brands of Hope appeared first on human brands & marketing agency.

It’s a pity that Israel isn’t among the 27 countries that have been monitored for the past 23 years by Edelman, a global communications firm. But even without mentioning Israel directly, the report teaches us how important it is for brands to take a stand on social issues. The 2023 report reveals the growing role of businesses in building trust and bridging divides in an increasingly polarized world.

Here is a link to the full report.

Businesses as trust-builders

Businesses emerged as the most trusted institution, with 61% of global respondents expressing confidence in them. This is in stark contrast to the government (52%), NGOs (57%), and media (45%), which have all struggled to gain trust in the midst of polarization and the erosion of public faith.

CEOs as leaders of change

The report highlights that 74% of respondents believe CEOs should take the lead in creating change rather than waiting for the government to impose it. This indicates a shift in public perception where businesses are seen not only as economic drivers but also as agents of societal change.

Employee trust is vital

Employee trust has emerged as a critical factor in the overall trust equation, with 77% of respondents believing that a company’s treatment of its employees is a major determinant of trust. Ensuring fair wages, good working conditions and a commitment to employee well-being are essential for businesses to gain public trust.

The importance of purpose and values

The survey also emphasizes the importance of businesses having a clear purpose and strong values, with 72% of respondents stating that a company’s purpose and values are crucial factors in determining trust. This underlines the need for businesses to be transparent and authentic in their mission and operations.

The role of business in bridging divides

Lastly, the Trust Barometer points to the role of businesses in addressing societal issues and bridging divides. Nearly 70% of respondents believe that businesses have a responsibility to bring people together and help overcome the societal fractures that plague our world today.

Implications for Businesses

These findings carry significant implications for businesses. In order to maintain and build trust, they must:

• Embrace a broader role in society: Businesses need to recognize their responsibility to not only their shareholders but also their stakeholders and the broader community. They must actively engage in tackling societal issues and work towards creating a more inclusive and equitable world.
• Prioritize employee well-being: Companies must ensure fair treatment of their employees, as this is a key determinant of trust. This includes providing competitive wages, good working conditions, and promoting overall employee well-being.
• Cultivate strong purpose and values: Businesses must develop a clear purpose and uphold strong values that resonate with their customers, employees, and stakeholders. Transparency and authenticity are essential in this regard.
• Encourage CEO activism: As public opinion shifts, CEOs are expected to be at the forefront of change. They must actively participate in societal debates and advocate for policies that benefit both the business and the broader community.

Israel is marred by polarization; businesses should emerge as a beacon of hope and an unshakable force capable of bridging the divide.

We’ve all seen how among others, the Israeli high-tech sector stood up for democracy in recent months. We should stand up more often, stand up for social inclusion, sustainability, and fairness, and stand up for the truth.

By cultivating a strong purpose and embracing our broader role as marketers, and CEOs in society, Israeli businesses have the potential to build trust and contribute to a more unified and prosperous society.

The post In a polarized world, we trust Brands more than we trust Governments! appeared first on human brands & marketing agency.

As a marketer, it’s been eating at me for a long time that I’m sometimes asked to promote behavior that I know is not good for the world or the customer/client. I’ve come to realize that what I once thought to be a success is actually harming stakeholders and the world as a whole. Now, you might be thinking, “Here comes another tree-hugging leftie who’s lost touch with reality.” And you might be right on the tree-hugging leftie part, but I don’t think I lost touch with reality. So, give me a chance here to explain how you can do good, set yourself apart from competitors, and make a higher profit while you’re at it.

In this article, we will explore a new wave of marketing which is called purpose-driven marketing (AKA impact marketing or conscious marketing), which is transforming the way businesses and consumers interact. This approach prioritizes the purpose behind a brand, making it a guiding light in the marketing process, and emphasizes the long-term impact on society and the environment. We will discuss the importance of purpose, stakeholder integration, and how conscious marketing creates value by promoting culture and fostering positive change.

The Importance of Purpose:

Purpose-driven marketing is the belief that a brand’s purpose should be the guiding force behind its marketing efforts, acting as a lighthouse directing where and how to market.

It’s amazing to feel how a purpose makes marketing a lot easier. Suddenly the road ahead is clear; you know what to do, what to say, and to whom. If your purpose is connected to your passion (which is most likely the case), you will find yourself working energized and with contagious joy.

By clearly defining their purpose, brands can attract like-minded customers who resonate with their message and story. This connection goes beyond mere transactional relationships, creating a strong bond between the brand and its customers. As most marketers know, customer loyalty and low churn rates are the strongest drivers of increased revenue there are.

A purpose-driven approach enables businesses to focus on long-term goals, rather than short-term gains. This is in stark contrast to traditional marketing, which often encourages overconsumption and causes pollution, disease and mental disorders. Impact marketing is about promoting a culture of sustainability, social responsibility, and creating value through innovation.

Marketers can be Healers!

Marketers should see themselves as healers. Think about what drives customers and how your brand can help them, on a social, environmental, physical, and spiritual level. Really help…not sell!

Examples include a restaurant encouraging customers to personally deliver meals to the elderly in need in the neighborhood. Or a shampoo brand that organizes annual hair donations in order to make wigs for cancer patients.

Stakeholder Integration:

In conscious marketing activities, businesses go beyond considering only their customers and shareholders. They prioritize the well-being and interests of all stakeholders, including employees, suppliers, communities, the environment, and the planet as a whole. Conscious leadership is key to achieving this integration, as it involves making ethical decisions that reflect the brand’s purpose and values.

By treating all stakeholders with respect and fairness, brands can cultivate loyalty, trust, and long-lasting relationships. Employee empowerment, for instance, can lead to increased job satisfaction and productivity. Suppliers who share the brand’s values and are treated as partners will be more likely to deliver high-quality products and services. Clients, on the other hand, will appreciate the brand’s dedication to social and environmental responsibility, which often results in higher customer retention rates and customers who are willing to pay a premium.

Suddenly, you”re not stuck anymore in the vicious circle of price competition! Also, word-of-mouth marketing will become a significant marketing driver, which is, of course, a lot cheaper than paid advertising.

Impact Marketing in Action:

Some well-known brands have already embraced the concept of impact marketing, using it to create positive change in their industries. Patagonia, for example, is a brand that puts the environment at the forefront of its business model, donating 1% of sales to environmental causes and promoting sustainable practices throughout its supply chain. TOMS Shoes is another brand with a strong social mission, donating a pair of shoes to a child in need for every pair sold. And there are so many other examples.

As more brands adopt impact marketing, we can expect to see a shift in how marketing is perceived and practiced, ultimately benefiting consumers, businesses, and the environment alike.

If you’ve made it to the end of this post, take a moment to think about how your company could become more purposeful. I believe that every company can be purposeful and can have a positive impact on its surrounding.

Remember that we’re here to help guide you on this journey toward making a meaningful impact while staying competitive and profitable. Don’t hesitate to reach out, and let’s create a better future together.

By Niels Kramer, Founder of human, brands & marketing.

The post Redefining Success: How Purpose-driven Marketing Transforms Business and Society appeared first on human brands & marketing agency.

A Story That Moved the World

Once upon a time, in a small village, there lived a young girl named Maya. Every day, Maya would walk miles to fetch water from the nearest well. The journey was long and difficult, but she had no choice – her family and neighbors depended on her.

One day, as she was carrying the heavy water jugs back home, she stumbled upon a group of people digging in the ground. Curious, she approached them and discovered they were building a well right in her village. The well was an initiative of a purpose-driven brand that aimed to provide clean water to communities in need.

With the construction of the well, Maya’s life and the lives of her fellow villagers transformed. No longer burdened by the daily struggle for water, she had time to attend school, pursue her dreams, and help her community thrive. The well became a symbol of hope, unity, and progress – all thanks to the brand that chose to make a difference.

A heartwarming story, right? It could be a great example of successful storytelling by a purpose-driven brand. By sharing Maya’s journey, the brand not only showcased its commitment to making a positive impact but also forged an emotional connection with its audience, inspiring them to support the cause.

This brand might have been an engineering firm, a water treatment plant, an NGO, or a fruit juice brand.

Stories like Maya’s are powerful tools in the world of purpose-driven marketing. They have the ability to move, captivate, and inspire us, reminding us of our shared humanity and the potential for positive change.

The science behind storytelling.

Research has consistently shown that our brains are hardwired to process and retain stories more effectively than isolated facts or data. This innate predisposition towards storytelling not only highlights its significance in human culture but also underscores its value in purpose-driven marketing.

When you look at TED Talks, you’ll notice that the best ones are made up of 70% stories and 30% facts. Stories build trust, and trust is what you need for people to remember the facts.

Neuroscientist Uri Hasson conducted a study at Princeton University that demonstrated how stories synchronize the brains of the storyteller and the listener. This phenomenon, known as neural coupling, allows the listener to experience the story as if they were living it themselves. As a result, stories can create a powerful emotional connection that transcends mere information sharing.

Moreover, studies have revealed that stories engage multiple areas of the brain, including those responsible for processing emotions, sensory experiences, and social cognition. This engagement facilitates better memory retention and a deeper understanding of the content being presented. For example, research conducted by cognitive psychologist Jerome Bruner suggests that people are 22 times more likely to remember information conveyed through a story than through facts alone.

To harness the power of storytelling in your purpose-driven marketing strategy, consider the following tips:

• Simplify complex information: Break down complicated concepts or data into relatable stories, helping your audience better understand and remember the information being shared.
• Appeal to emotions: Use stories to evoke emotions, such as empathy, joy, or even anger, as a means of driving your audience to take action.
• Use vivid imagery and sensory details: Engage your audience’s imagination by incorporating vivid imagery and sensory details that paint a clear picture of your narrative.
• Encourage personal connections: Share stories that your audience can relate to on a personal level, allowing them to see themselves as part of your brand’s narrative.

By incorporating research-backed storytelling techniques into your purpose-driven marketing strategy, you can effectively communicate your brand’s message, engage your audience on a deeper level, and inspire them to support your cause.

I believe that any company can be purposeful and have a story that stakeholders would love to hear and be part of.

Let’s talk if you find this interesting.

Niels

The post Integrating Science: How the Human Brain is Wired for Stories appeared first on human brands & marketing agency.

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Cursus cursus arcu est id non aliquam. Faucibus quis et tristique vulputate. Vulputate magna interdum at neque. Est amet aliquam non sit varius. Pellentesque donec eu aliquam nulla.Venenatis risus lacinia id suspendisse gravida quisque vulputate cursus. Magna fermentum sit dis egestas senectus aenean justo vitae. Scelerisque eget velit mauris etiam. Placerat malesuada feugiat scelerisque sit etiam fermentum interdum tortor. Diam mattis amet pulvinar vitae vestibulum libero facilisi lectus. Ut etiam faucibus rhoncus sed tortor et lacinia sagittis dictumst. Mattis elit orci consectetur pretium hendrerit turpis. Auctor mauris ipsum tincidunt ut. Ridiculus eleifend tellus aliquet augue in. Eu mi fermentum ipsum integer sed velit. Pellentesque leo vivamus mauris et maecenas. Consequat pellentesque mauris varius at blandit semper. Amet arcu nulla morbi at cras tempus. Arcu volutpat mattis tincidunt dui leo nulla neque venenatis. Aliquam nec dui maecenas ac sit condimentum sagittis. Cras ac fermentum nulla venenatis. Amet sed dignissim metus velit felis nibh. Arcu ultrices aenean quis neque lacus et eu nisl nunc. Nam.

Blandit augue purus feugiat in arcu ullamcorper aliquet quis.

Aliquet orci quis at tincidunt nibh porttitor eget tincidunt. Semper fermentum urna sit sit parturient sagittis arcu sodales. Nunc id cras lorem laoreet sed. Arcu pharetra fusce massa nibh vulputate pellentesque scelerisque eu nulla. Velit feugiat vitae quam aliquet volutpat cras imperdiet sagittis. Lobortis ultricies a neque velit et in orci bibendum metus. Et cursus donec etiam id consectetur blandit in vestibulum nisl. Euismod tincidunt nunc elementum lobortis ac. Consectetur ultrices facilisis eget faucibus dolor ornare magna mauris a. Porttitor enim tempor sed quam ut amet scelerisque. Vitae luctus in nisi semper. Nisl aliquam sit eros elementum. Feugiat adipiscing lectus curabitur proin. Sit enim posuere tristique arcu volutpat. Vel natoque quis aliquam aliquam id. Blandit in eu habitasse auctor elementum facilisis urna aliquet amet. Id nec bibendum porta amet. In donec blandit in quam ac integer feugiat augue at. Vel ut dolor vulputate eget turpis metus convallis tellus ut.

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